Contactless Gift Cards

The NFC Experience at the GSMA 

Mobile World Congress

 2013

This year, Mobile World Congress offers a truly interactive experience for exhibitors, vendors, and attendees to participate in an environment where information and transactions are exchanged through mobile using Near Field Communication (NFC) technology.

Near Field Communication (NFC) enabled mobile phones have a huge potential to make our lives easier by letting us, with a simple touch, enable secure access to new transaction and payment services across a range of sectors and industries. NFC technology has been in existence for a few years now and it is thought that adoption will increase noticeably in the next couple of years. Our NFC Experience will create an opportunity for you try out some of these services first-hand.

As part of the NFC Experience, the GSMA will showcase an integrated range of mobile NFC services throughout the venue and city of Barcelona. All you need is an NFC-enabled handset such as the XperiaTMT from Sony which is the official handset of the NFC Experience at the GSMA Mobile World Congress 2013. NFC touch points will be abundant throughout the exhibition, rewarding those who ‘tap’ with instant access to information and various incentives. The NFC Experience begins with the following features:

•     NFC Centre
•     NFC Experience Zones and Smart Posters
•     Vouchers and couponing application providing offers in 300 locations in Barcelona
•     Barcelona City NFC locations
•     NFC badge – enabling instant onsite access via your handset
•     NFC -enabled payment terminals
•     Xperia T from Sony – Payment Applications- the Telefónica Wallet and the La Caixa Visa   contactless gift card.

How it Works

Mobile World Congress attendees with NFC-enabled handsets will be able to take advantage of NFC technology at locations throughout the venue and city. This will include an NFC badge information points, discount vouchers, payment capabilities and much more.

    Tap and pay at NFC-enabled payment terminals in Fira Gran Via and in the City of Barcelona

    If you have payment services enabled on your NFC-enabled handset, you will be able to purchase drinks and food from NFC enabled POS terminals throughout the Fira Gran Via just look for the Contactless Payment Symbol at the PoS Terminals.
    Look out for the ‘Tap Here’ marks around the venue.

    There are 18,000 contactless-enabled PoS terminals in retail outlets throughout Barcelona where you will be able to try out your payment capabilities. Just look for the Contactless Payment Symbol at the PoS Terminals.

    Interactive Zones and Smart Posters
    There are interactive zones and smart posters located around the venue, airport and key tourist sites in Barcelona.

    The experience starts when you arrive at Barcelona airport; tap the NFC tags on the smart posters. There are 10 interactive zones throughout the venue providing information about the event, venue, tourist attractions and shops and restaurants.

    NFC Badge

    The NFC Badge app is the official NFC application for entry to MWC13. Having an NFC Badge will allow you to pass through dedicated NFC Entrance Lanes in the North and South Entrances at Fira Gran Via without having to repeatedly show Photo ID (once you have collected your printed badge, and we have validated your NFC Badge against Photo ID).